HMMA Sponsor Success Summit makes a splash in Hollywood!
Hollywood, CA - August 2, 2011: The Hollywood Music In Media Awards (HMMA) produced another highly successful one-day power summit on July 31st at the Highlands, located at the Hollywood & Highlands/Kodak Theater Center.
The event, entitled The Real Deal™ Sponsor Success Summit, was a fusion of music centric functions the HMMA usually produces and Madison Avenue branding genius. Topics addressed included modern brand partnerships, brand integration, sponsorship procurement, endorsement deals, product placement and public source funding.
"What the HMMA pioneered with this event was to inform, educate and provide tangible connections with brands, sponsors, endorsers and entertainment channels. It's absolutely imperative artists and other creative channels understand the importance of these resources in todays DIY entertainment business. Attendees were blown away by the info and opportunities presented." explained HMMA Executive Producer, Brent Harvey.
More than $1 billion in brands, channels and projects were in attendance at the Real Deal™ Sponsor Success Summit event including music artists, composers, filmmakers , music video directors, record labels and event producers; all of whom gained valuable insight, strategies, tactics and professional connections.
Participating brands and brand agents, representing diverse product lines included Heineken, Jaguar, Cartier, Rev 7 gum, ONE Coconut Water, Lexus, Voyage Air Guitars, Soultone Cymbals and Drums, Spint/Nextel, Miller-Coors, Line 6, AMS Neve, Cerwin Vega, Propellerhead Software and many more.
The Hollywood Music In Media Awards Thursday, November 17, 2011 The Highlands Hollywood 6801 Hollywood Blvd, fourth floor Hollywood, CA 20028 (Kodak Theater/Hollywood & Highland Complex) www.hmmawards.org
